Our Story

Presented by the Maui Chamber of Commerce and supported by the County of Maui Mayor’s Office of Economic Development, the annual Made In Maui County Festival was created to stimulate our island’s economy by boosting sales and awareness of locally made products. It is a showcase of the hard work and creativity in our local community, and buyers from around the state and across the nation are getting word that this is the place to be if they want to see the best that Maui County has to offer.

Patterned after the successful Made in Hawaii Festival on Oahu, the first-ever Made in Maui County Festival was held at the Maui Arts & Cultural Center on November 7-8, 2014 and boasted over 130 vendors and over 9,400 visitors and residents. Since that time, the Festival continues to grow in participants, attendance and stature as Maui County’s largest products show.

Participating product vendors must meet certain criteria in order to participate, including having their business based in Maui County and products being offered for sale also have to meet a minimum of 51% Hawaii of their value added in Hawaii. The product mix, quality and creativity value are also considered by the Festival’s vendor selection committee. 

A select number of local food trucks are also invited to showcase their ono cuisine during the two-day event.

Most recently, the event changed its name to the “Hawaiian Airlines Made in Maui County Festival” with the signing of Hawaiian Airlines as the eventʻs title sponsor in 2019 and 2020.

We extend a big mahalo to ALL those who have contributed to the event’s success – the sponsors, vendors, attendees, event committee members, and volunteers – for helping to make the annual Hawaiian Airlines Made In Maui County Festival an annual tradition.